Do you think Germans
still make the best beer? They don't make the best beer, but they are
extremely good at making the relatively few styles of beers that they make.
The problem with the German beer industry is that they make beers of very
high quality and very low creativity. So basically, they have a few things
they do really well, and there's almost no interest in producing anything
else. And these days, that's difficult to do because people are excited
about all the new flavors out there. And it's almost like being a
restaurant and having the same four or five dishes at your restaurant
forever. Once 15 or 20 new restaurants open up on the same block, no matter
how good you are at making those four or five dishes, people are going to
go get something else sometimes. And so that is really kind of starting to
crush the German beer industry, and they're trying to figure out how to
look at beer a little bit differently.
